Value Added Resellers

Value Added Resellers

Value Added Resellers (VAR) have expertise delivering bundled B2B data-only solutions focused on vertical markets, such as vehicle tracking, point-of-sale processing, remote asset monitoring, utility meter reading, and other telemetry or machine-to-machine type solutions.

Additional program information

AT&T's Value Added Reseller program provides the final link in your company's value chain. While you bring specific vertical or horizontal applications and certified devices to your customers, AT&T offers the last link in the value chain to enable your solution: the wireless network.

By taking advantage of the AT&T VAR program, you maintain control over your customer base through direct billing services and frontline customer support. AT&T provides the "back end" support required for successful deployment of your solutions. Additionally, AT&T offers Value Added Resellers all the tools necessary to prosper and grow in the valuable wireless data environment.

Value Added Resellers Qualifications

• Ability to provide monthly billing to your end user groups
• Maintain a Tier 1 customer support group, providing support for your application
• Successfully maintain monthly minimum revenue commitments to AT&T
• Ability to have device certified on the AT&T network
• Stocked AT&T handsets or data devices are not eligible for AT&T's VAR program
• Application has to be data only. No voice is available in the program

Value Added Resellers Benefits

• Direct relationship with a dedicated Channel Alliance Manager and supporting specialist
• Resale discounts on AT&T rate plans to be included in the VAR total solution
• Direct connection options from the VAR's application host to AT&T's network
• Support from experienced Data Helpdesk specialists
• Simple Web-based activation management system

Apply Now

To be considered to join the AT&T Mobility Value Added Reseller Program, please complete the Alliance Interest Application.

If you have a software solution or a device that you will be promoting through the AT&T Business Alliance Partner Program, please review the information about AT&T Certification programs. Device Certification on the AT&T networks is required prior to devices being activated on our network.