AT&T Location Information Services
Identify Location Across Multiple Carriers' Networks
Now you can know the constantly changing location of mobile employees, assets, or even customers—practically anywhere in the United States and on any major wireless network.
AT&T Location Information Services lets you obtain network-based Assisted-GPS (A-GPS or aGPS), Enhanced-Cell ID (ECID), and Cell ID (CID) location information from users' handsets or other certified devices, both outdoors and indoors, across multiple U.S. carriers. So whether you operate within the AT&T network or in a multi-carrier environment, you can build and deploy applications that use location information to help you boost operational efficiencies, increase customer satisfaction, and improve management of internal assets. Additionally, AT&T Location Information Services has been enhanced to include network-based location in Canada, and internationally in more than 100 countries, with a new a la carte service offering called Global Cell-ID.
Turn Location Information into Better Service and Higher Productivity
- Roadside assistance call centers can instantly identify a stranded motorist's location with information from their wireless phone, saving precious time, providing a faster response, and assuring the customer that help is on the way.
- Credit card issuers can combat fraud by seeing if a cardholder's wireless device is in the same location as a questionable point-of-sale transaction.
- Fleet operators, carriers, and other transportation companies can efficiently monitor drivers' locations in real time, as frequently as they want, with no driver interaction required.
And you can accomplish all this with no client application required on the devices you locate. Gaining access to valuable location data requires only that the device be officially provisioned, or that the user grants permission within the Location Information Services process for their device to become "location aware."
Feature-Rich Platform Extends the Value of Location Information
AT&T Location Information Services is a platform offering that includes a set of application programming interfaces (APIs) for requesting location information from the networks and managing privacy related actions such as user opt-in, opt-out, and communication preferences. Even when the system can't obtain an aGPS location fix, or the target device has no built-in aGPS functionality, you can still gain valuable location information through a variation of Cell ID location methods.
Platform features include:
- Geo-services APIs for map rendering, geocoding and reverse geocoding, geofencing, and point-of-interest searching, if you need to graphically display locations.
- SMS messaging to enable location-aware alerts such as emergency notification or proximity marketing offers, exchange general enterprise content with employees or customers, and support privacy management actions such as user authorization for use of their location information.
- Privacy management to simplify user opt-in, opt-out, and communication preferences.
- Comprehensive data and reporting to help you analyze and better understand location information, usage, and other details.
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