Digby Localpoint™ from AT&T

AT&T has partnered with Digby, the leader in mobile commerce for retail, to help brands achieve their strategic multi-channel goals to drive traffic and engage consumers through their own branded experience.  Digby Localpoint from AT&T helps some of the world’s leading retailers to:

• Interact and engage with customers through their own branded app
• Attract customers to their places of business with location-sensitive marketing programs
• Understand when their most loyal customer visit their locations
• Track promotional success and conversion rates for products purchased in retail stores
• Make every phone a virtual sales tool with access to promotions, product information, reviews and upcoming events.

Digby Localpoint from AT&T is a revolutionary mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint from AT&T enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels through their own branded mobile experience.

Attract nearby customers to your store.

Localpoint Outreach enables brands to directly communicate with consumers through the app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique "Deal of the Day" offers that are time and location sensitive where it is most logical for consumers to receive them – close to where they work, live and play.

Engage with your customers from the moment they enter until the moment they leave your store

Localpoint Venue enables brands to leverage the stream of location-aware events and insight to engage with consumers contextually from the moment they enter a location to the time they leave.  Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit, and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in to a location, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video.

Learn more about your customers and their preferences while in your store

Localpoint deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future. From Localpoint Analytics, brands can uncover a whole trove of web-style analytics about activities in and around their locations.

Deliver a personalized, mobile experience for customers wherever they are

Localpoint Storefront enables the creation of a rich and unique shopping experience for consumers across the mobile web and rich apps for iPhone, Android and BlackBerry devices while providing promotional and analytic tie-ins to the rest of Localpoint.

Localpoint Storefront includes:

• Rich product catalog and store information to help mobile shoppers looking to search and browse for localized information
• Ability to design and implement front end experiences using APIs or a flexible set of designs
• Product-specific analytics and campaign features layered onto Localpoint Analytics, Outreach and Venue.
• Webflow-powered commerce integration to enable consumers to buy in a Level 1, PCI-Certified environment 

Digby Localpoint from AT&T gives brands the power to connect with their customers in a meaningful and interactive way to cement customer loyalty, drive store revenue, and access to meaningful consumer analytics.

To learn more about Digby Localpoint from AT&T, please contact an AT&T representative today at 1 888-661-1212.