Frequently Asked Questions
How can mobile barcodes be used?
Mobile barcodes are an efficient way to connect with your target audience at the moment of interest. You can publish barcodes in a number of places: signage, print, point-of-sale displays, product packaging, and even on the Web.
You define the outcome of the scan, which can include a link to open a mobile Web page, play a video, make a phone call, and more. The experience can provide important product information, annouce a special offer, or lead someone into a buy flow. What's more, with AT&T Mobile Barcode Services, you can change the outcome on the fly and track the results in near real-time.
What is the AT&T Code Scanner?
The AT&T Code Scanner is a free mobile application that provides a fun and easy way to scan all three global standard barcodes* found in magazines, stores, and online—unlocking new ways for customers to experience the world.
Consumers can download the free AT&T Code Scanner by going to http://scan.mobi on their mobile device or visiting their device app store, including BlackBerry App World™ and Android Market.
*1D UPC and EAN, 2D QR, and 2D Data Matrix
What is included in AT&T Mobile Barcode Services?
With AT&T Mobile Barcode Services, marketers can get the most out of their campaigns with a cross-carrier solution that supports all three global standard barcodes. Unique features include:
- AT&T Code Management Platform—Easily create and manage campaigns and budgets from one convenient portal.
- Near Real-time Reporting and Metrics—Allows you to review and revise your strategy for optimal results.
- Dynamic Content Feature—Deploy highly-relevant messages to specific audiences.
- Flexible Pricing—Take advantage of pay-per-scan and bundled pricing options.
- Mobile Web Templates—Deliver mobile Web templates that enhance the overall consumer experience using the AT&T Code Management Platform.
- AT&T Code Scanner—Expand your market reach beyond proprietary barcode solutions with the free AT&T Code Scanner that comes preloaded on many new devices.
Learn more:
- Media kit : Mobile Marketing Solutions
- Related news release (1/11/12) : Read All About It... And Scan a QR Code! AT&T Mobile Barcodes Now Featured in USA TODAY Newspapers
- Related news release (12/6/11) : National Survey Says: Smartphones to Drive Marketing Efforts in 2012
- Related news release (11/21/11) : Frost & Sullivan Analysts Honor AT&T's Mobile Marketing Strategy
- Related podcast (8/08/2011): Best Practices in Mobile Marketing
- Related news release (6/16/2011): Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
- Related news release (2/16/2011): Georgia Aquarium and AT&T Announce Dolphin Expansion and Grand Opening Details
- Related news release (2/15/2011): AT&T Brings Consumers Closer to Their Favorite Musicians with
Red Light Management - Related news release (2/01/2011): Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
- Related news Release (8/2/2010): AT&T Code Scanner, Free Mobile Application for Scanning Mobile Barcodes Now Available
- Related news release (3/24/2010): AT&T to Initiate 2D Barcodes Charter Program for its Business Customers
For more information, contact us today.
Important Information: Coverage not available in all areas. Additional hardware, software, services and/or network connection may be required. Potential benefits may vary by customer. Information subject to change. Additional restrictions may apply.
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Messaging, Applications, Barcodes, and Mobile Internet.
