Life Sciences

AT&T Mobile Marketing Solutions...Healthcare for your bottom line

AT&T Mobile Marketing Solutions can help firms in the life sciences industry attract, satisfy, and retain customers. Mobilizing your marketing can help you pursue highly targeted populations in response to healthcare reform. It can also help lower costs and improve healthcare outcomes.

The life sciences industry encompasses several subsectors of the healthcare community. including the following organizations that are integral to provider care, for which AT&T has a full complement of mobile marketing solutions:


  • Producers—Of pharmaceuticals, medical devices, and equipment used for diagnosing and treating illnesses.
  • Payers—Commercial health plans and enterprises with self-funded health plans.
  • Pharmacies—Retail and wholesale suppliers and benefit managers.
  • Healthcare Services—Consulting, software, and professional services.
  • Customer Goods—Non-clinical products for hospital and laboratory operations.
  • Materials Suppliers—Of raw and manufactured ingredients.





Potential Benefits

Improve operational efficiency of:

  • Sales rep training, support, productivity, and data access.
  • Sample management.
  • Technology infrastructure.
  • Return on investment.

Provide custom applications that allow sales reps real-time access to information about:

  • Physicians, institutions, and products
  • Sample tracking and distribution
  • Meetings and travel schedules.

AT&T Mobile Enterprise Application Platform

  • Maximize rep productivity and decrease administrative workloads.
  • Improve business processes, information sharing, and responsiveness.
  • Improve sample management and regulatory compliance.
  • Increase adoption and usage of CRM systems.
  • Enhance rep job satisfaction.


Communicate when prescriptions will be available as soon as they are ordered.

Enable customers to check on the status of their prescriptions while they shop.

AT&T Global Smart Messaging Suite

  • Save customers time


Remind patients to take medications.

Schedule reminders for patients and send by text message.

AT&T Global Smart Messaging Suite

  • Improve treatment adherence.
  • Increase the likelihood of successful clinical trials.
  • Lower patient management overhead.

Mobile App Recommender

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AT&T Mobile Enterprise Applications Platform

A brief description.

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