Retail and Merchandising

Entice more clients with mobile marketing

The world of retail is extremely competitive. Keep your edge with AT&T Mobile Marketing Solutions. Introduce digital channels with an omni-channel approach to help increase sales and creating customer loyalty. Invest in technology and enhance your customers' experience. AT&T Mobile Marketing Solutions can help you mobilize your point of sale systems, your workforce, and your IT applications. AT&T is ready to be your solution provider to help improve efficiency, increase sales, and reduce overhead for your retail business.


ChallengeSolutionProductPotential Benefits
Sales associates don't spend enough time interacting with customers. Immediately capture customer's needs with a mobile point of sale (MPOS) system. VeriFone® GlobalBay Solutions from AT&T
  • Improve customer service.
  • Increase revenue.
Improve customers' overall retail experience. Provide extraordinary in-store experiences with a tablet-based retail kiosk app, concierge services, assisted selling, customer relationship management capability, and more. VeriFone® GlobalBay Solutions from AT&T
  • Improve brand image
  • Provide sales associates with access to the same online info as customers
  • Personalize recommendations
  • Provide multimedia selling experience

Improve all aspects of the retail operation. Including:

  • Shopper experience and loyalty.
  • Employee knowledge, training, and data access.
  • Internal efficiencies.
  • Brand image.
  • Supply chain management.

Mobilize your own unique workflows and processes, which often involves integration with existing applications, mainframes, supply chain management, and back-end databases. For example, AT&T MEAP customized applications can help to:

  • Mobilize membership transactions
  • Mobilize store locators
  • Track merchandise, and so on.
AT&T Mobile Enterprise Application Platform (MEAP)
  • Enhance entire customer experience with features such as 24-hour shopping from preferred location, smartphone payments, and no paper receipts.
  • Improve employee knowledge, training, and data access.
  • Support the full spectrum of retail clients, from independent retail stores to large multinational chains.
Programmatically determine location of a phone for mobile marketing purposes without installing an app on the phone.
Enable developers to locate a phone (after consent has been obtained) on most major U.S. carrier networks. AT&T Location Information Service
  • Integrate the AT&T Location Information Service API into marketing campaign tools or other mobile marketing app.
  • Locate phones for targeted advertising with Mobile Marketing Association guideline compliance.
Attract customers to your retail location and build customer lists.
  • Deliver messages to multiple destinations from existing marketing, CRM, or other apps.
  • Enable developers to process incoming messages; create new keywords for campaigns, and more.
  • Use sequential messaging if no action is taken on the first channel i.e. send email if no action is taken when SMS is sent. Manage campaign activity from other apps such as keyword creation, send messages to a list, dynamically create new lists 
AT&T Global Smart Messaging Suite
  • Create multi-channel messaging based on customer preference.

Retail is Going Mobile...Are You?


Mobile Marketing Solutions
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Verifone Globalbay Solutions from AT&T


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